We believe that all people were created by God, and that each person is of infinite value to Him (when was the last time someone told you that you were infinitely valuable?). God loves every single person regardless of gender, age, race, ethnicity, behavior, height, weight, political affiliation and so on. In fact, the diversity of the earth's population is not only pleasing to God; it is an expression of His outlandish ability to create. That's why all people matter to God and to us.
Because each person is a creation of His hands, He has placed inside each of us a deep seated longing to want to know Him and please Him. However, God has also given us the freedom to make our won decisions. And against our better judgment we all choose at some point to do that which displeases Him (see "Sin"). We all live with the tension of wanting to be near God while simultaneously thinking that we know better than He does about what is best for our lives.